MENU DEVELOPMENT
Our menu development service utilizes your establishment's personality and vision to create a world class cocktail menu. Our team will assist you all the way through to menu implementation. Behind The Glass will work with you to tailor a truly unique cocktail menu that will enhance your brand while focusing on profitability and consistency.
STAFF EDUCATION
Our staff education service provides detailed hospitality and craft cocktail training. Our training sessions cover all technical aspects of bar service including cocktail building, dilution rates, temperature, classic recipes, flavor profiles, cocktail balance, bar tools, hospitality and professionalism.
BAR DESIGN
Efficiency is directly related to profits. With our Bar Design service we aim to provide input that will make the most of your bar's footprint while allowing staff to focus on aspects of hospitality rather than working around obstacles. With ergonomics in mind, we will assist you in designing a bar that is not only attractive but also a comfortable and seamless experience for both guests and staff. The Behind The Glass bar design service includes detailed drawings, equipment curation, as well as aesthetic design, bar ergonomics and workflow.
COCKTAIL ICE
Cocktail Ice is often the most overlooked element of the drinking experience. At BTG we think of ice as one of the most important ingredients in a cocktail, equally important as the spirits you choose and the glass you serve it in. Large format crystal clear ice blocks keep a drink colder longer, with less dilution, preserving the integrity of the cocktail or spirit. Our process of directional freezing results in crystal clear, naturally filtered ice which enhances the guest experience while serving as a medium for social media marketing. BTG Cocktail Ice service can assist you by providing custom specialty ice or by implementing our superior program on site.
photo credit: Hollen Campbell @eatinginthe614
MENU ART
The Behind The Glass menu art service will assist you in getting the most out of your cocktail menu design. Through thoughtful layout and creative aesthetic we develop eye catching menus that are easy to navigate.
MENU IMPLEMENTATION
At Behind The Glass we work with you from consultation to menu implementation to insure all aspects of your beverage program are fine-tuned to achieve your desired goals. This service includes bar station setup, ingredient sourcing, modifier preparation, inventory estimates, cost considerations, and any necessary adjustments to your bar program.
PRICING ANALYTICS
At Behind The Glass we not only strive to create a creative and effective cocktail menu but we also back it up with pricing strategies, custom pour cost spreadsheets, and inventory estimates to help you choose pricing that is right for you.
DRAFT COCKTAILS
Behind The Glass is well versed in draft cocktail installation, recipe design, and implementation. We offer draft cocktail training as well as assist in all aspects of equipment setup.